Supplement brand- Project details
Supplement Brand
Email Marketing Strategy and Implementation For Supplement Brand
11x
- Email Marketing Revenue In the First 4 Months
Client
A well-established supplement brand with an outdated customer database.
What we did:
What was the problem about this supplement shop?
The client’s email marketing was underperforming due to an old and unsegmented database. They needed a fresh approach to re-engage their audience, capture new leads, and ultimately boost sales.
Database Revitalization
Cleaning and segmenting the existing database. This involved removing inactive subscribers and categorizing the remaining ones based on their interests and purchasing behavior
Automated Workflows & Campaigns
Birthday Funnel Implementation, Regular Newsletters, Lead Generation Campaigns, Post-Purchase Review Campaigns
The result of our best solutions.
11x Revenue Increase:
Within just 4 months, these strategic changes led to a tenfold increase in the brand’s revenue.
Expanded Customer Base
Lead generation campaigns brought in a substantial number of new subscribers.
Higher Engagement Rates
The birthday funnel and regular newsletters significantly improved open and click-through rates
Enhanced Customer Feedback
The post-purchase review campaigns generated a significant increase in customer reviews, providing valuable insights and enhancing the brand’s credibility.
Conclusion:
This project showcased the transformative power of a well-executed email marketing strategy. By revitalizing the client’s email database and implementing targeted personalized campaigns, we not only re-engaged their existing customers but also attracted new ones, leading to a remarkable increase in revenue